Posted on March 16, 2013

What is all this FTC Disclosure chatter anyway?

Uncategorized

If you have been around on Facebook the past few days I’m sure you have seen many of your favorite bloggers posting about recent changes to FTC Disclosure rules.  You may be wondering what all the buzz is about. Basically the FTC has made some changes to the disclosure guidelines for bloggers. You may be wondering what the means so in simple terms let me break it down.

If you have been following me for a while you may notice at the end of some of my posts there is a little asterisk with the blurb that “products featured in the post were provided by pr. It is no secret that on occasion a PR Representative or a company sends me products for consideration. There is also a separate page on this blog that has a detailed disclosure section. Beyond Beauty Lounge is a transparent blog, there are no secrets here. You always know when I paid for something myself or when it was sent to me; either way I always give you my honest opinion. Unfortunately for the FTC that is just not good enough.

Under the new guidelines the FTC wants bloggers to let you know right out of the gate that items was provided. It’s almost like as soon as you walk through the door they want us to knock you over the head with a big bright disclose paddle. Within the review they now want us to let you know. I for one think the natural flow of the posts will be disrupted by this. I try to talk in my posts they way I would talk to you if you were my friends and we were just chatting. And if that wasn’t enough they also want to make sure we beat you over the head and let you know that some links may be affiliate links.

Beyond Beauty Lounge is a small blog, I don’t make a living off of this and most items I feature I paid for. You already know about my product junkie problem. I test the products and report back to you, so you can make informed decisions before spending your hard earned cash. After all isn’t that part of the reason you read blogs?

This is a big change for bloggers and you will start to notice the changes in our posts. With these new guidelines bloggers are now being held to a standard higher than other entities such as some of your favorite magazines that are not required to make such disclosures. Where is the fairness in that?

I will continue to bring you my take on all things beauty and beyond, just bear with the occasional waiving of the disclosure paddle. As always if you ever have a question about something featured on this blog, I am just an email away.

If you want to read the official info from the FTC you can find it here.

                                              Mercedes

Check out what some other bloggers have to say in the topic:

Phyrra – Update to the FTC on Disclosures
Raging Rouge – FTC Updates Disclosure Regulations Online
Beauty & Fashion Tech – For Bloggers: How to Comply With The New FTC Guidance on Disclosing Products Provided For Review
Beauty & Fashion Tech – For Bloggers: How To Make Disclosure Buttons For WordPress
Gouldylox Reviews – Full Disclosure
Beauty Info Zone – Our Policies and the new FTC Disclosure rules
15 Minute Beauty Fanatic – New Disclosures on 15 Minute Beauty
Pink Sith – FTC Update and Disclaimer
The Fabzilla – Changes
Polish Galore – FTC Updates to Disclosure Regulations
Vampy Varnish – Boring Ole FTC
Midnight Manicures – FTC Guidelines for Bloggers and How
Painted Ladies – New FTC Guidelines
Primed & Polished – Update to FTC
Portrait of Mai – Google Reader & FTC Disclosure Changes

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  • Nice job giving a simplified summary 🙂

  • This was a GREAT post! Thank you!

  • Thank you for the info. I’ve been busy all week and not blogging. This all seemed very overwhelming to me and I didn’t know what to do.

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